The main challenge was to honor the depth of Schuyler's philosophy without being too literal.
For the logo icon, I sketched an abstract landscape combining a sun, lake, and mountain, using the golden ratio to keep the proportions pleasant to the eye. The color palette needed to work hard across YouTube thumbnails and future merch, so we chose a high contrast, nature-inspired combination with yellow as the signature color, a nod to sunshine and the outdoors.
Altaiya now has a brand as joyful and adventurous as the person behind it.
The abstract logo carries the full weight of the philosophy without spelling it out, and the color palette gives Schuyler everything he needs to show up consistently across YouTube, apparel, and beyond.
