The main challenge was not to overthink the project since there was no deadline or client to answer to.
Designing your own brand is genuinely hard, even when brand design is what you do. To work through it, I decided to lean into myself as much as possible. My birthday, my childhood memories, my trip. The more personal I let it get, the easier it became to trust my decisions.
May Eleven is the result of leaning all the way into who I am.
Putting myself through this process proved to me that getting to know my clients fully is the right way to make sure they are happy with the final result.
